Online Bookings with Social Media & Healthinomics!

There is nothing more frustrating than wanting to book a service online and not knowing where to begin. Next time you’re shopping online, take note of how many times the shopping cart icon shows up on your screen — it’s everywhere! This recurring icon makes it extremely easy for you to buy. This constant reminder of where to click also applies to businesses who offer services.

Get that booking button appearing everywhere on your website. Ask your website manager to add a booking option to your menu bar and at the end of every page. This will make booking a service easy and obvious for new clients.

Get Social Media Savvy

Once you’ve got your website sorted, it’s time to go to where your customers hang out. Your social media accounts should be making it just as obvious where to click to arrange an online booking.

Do you have free appointments next week? Tomorrow? In one hour? Post it on your Facebook or Instagram page with an eye capturing image. Make sure this links directly to your online booking calendar so they know where to go next time. If you don’t have time to make some images, Healthinomics is a godsend! They create awesome looking cards that you can post on social media.

Grab a FREE social media image bundle by clicking below:

Facebooking

You should also have a booking button on your Facebook page. One of our customers, Blush Baby, does this really well. Here are the instructions to add it to your page.

If you have a marketing budget, you could also try advertising on Facebook. This way you can get new clients by customising the target audience for the ads to match your location. If you need some help and are a fan of talking to people rather than navigating online articles, Estelle from Hairpin Digital does one on one social media tutoring for salons.

Be sure to let us know if these tips have helped make a difference in your business by sending us a Tweet or dropping us a line on Facebook. We would love to hear how you’re getting on!