Build your brand with follow-up messages
Grow your business, improve your client experience, and increase your social media following with follow-up email and SMS messages. You’ll want to learn more about these awesome tools!
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If you’re not familiar with follow-up messages, we’ll break it down real quick! A follow-up message is an SMS or email that salon coaches recommend you send to the client within 4 weeks post appointment. Whether it’s building up your reviews and your social community or continuing your great client experience with detailed aftercare instructions, let’s look at the 6 best follow-up messages for your business. You’ll only want to pick 1 – 2 to use at a time, so you’re not bombarding your clients!
Facebook and Google Reviews
Improve your brand awareness, credibility, and SEO search rankings by requesting reviews from your loyal clients via automated follow-up messages. Timely’s review message gives you flexible options so you can get reviews from your preferred channels, i.e. Facebook, Google, and Yelp – just add the link to your message and watch the magic happen.
You can also choose to only send this message to clients once, or even just to new clients, so you’re not bombarding clients with a review request after every appointment.
Tip: Make your Facebook and Instagram links shorter so they can fit in one SMS by using a link shortener tool, like bit.ly.
Help guide: How to set up automated marketing and appointment messages
Set it up now in Timely: Click here and select ‘Follow-up’
Request feedback
Getting feedback from your clients is crucial when you’re creating an amazing client experience. Most people would rather be nice than be honest, especially in person, so find out what your clients really think and where you can improve by sending them a request for feedback via email or SMS.
Tip: If the feedback is positive, ask the client if they’ll add it as a review to your preferred site, like Facebook or Google. This takes a bit more effort than just asking for reviews like we talked about above, but you’ll be guaranteed glowing reviews!
Set it up now in Timely: Click here and select ‘Follow-up’
Share aftercare information
A great client experience continues after they’ve left the salon, and aftercare messages are a great way to show your clients you care about their results. You can set up automatic aftercare messages by service, so if you’re offering treatments that involve a healing process like cosmetic tattooing, IPL, dental work or body art, you can easily send important follow-up information like aftercare instructions, post-treatment advice, or some tips on how to maintain their results.
Tip: Aftercare instructions can be long, so a great way to keep your messages short and sweet is to have your aftercare instructions on your website, and add a link to that page in your message.
Help guide: How to set up automated marketing and appointment messages
Set it up now in Timely: Click here and select ‘Follow-up’.
Thank you message
Build amazing client relationships and let your clients know you value their business with thank you messages to clients after a treatment. A thank you message should be short and sweet, and SMS is the perfect tool for this! Plus, you can set them up to send automatically at your preferred time after the appointment, so you don’t have to spend time individually sending messages to clients.
Tip: Thank your clients straight away with a message on the day of the appointment, a few hours after they’ve been in to see you. You can set these up to only send to new clients once, so you can make a great first impression.
Help guide: How to set up automated marketing and appointment messages
Set it up now in Timely: Click here and select ‘Follow-up’.
Refer a friend
Gain new clients entirely by word of mouth referrals! Setting up an automated message to encourage your loyal clients to refer people to your business is a quick and easy way to keep clients coming through the door, and you can even track your referrals in Timely.
Tip: You can also refer friends to Timely and you’ll get a $100/£100 gift voucher when they activate! Click here and send them your referral link.
Help guide: How to set up automated marketing and appointment messages
Set it up now in Timely: Click here and select ‘Follow-up’.
Like and follow on social media
Are all your clients following you online? They should be! The content you post online is created as much for them as it is to attract new clients, so make sure your clients are following and interacting with your social media channels by sending an SMS asking them to support you online.
Tip: Make sure you’ve got the online booking buttons set up on your Facebook and Instagram pages so your clients can book from wherever they are!
Help guides:
How to set up automated marketing and appointment messages
Add booking buttons to Instagram and Facebook
Set it up now in Timely: Click here and select ‘Follow-up’.
