Business Tips

By Larissa Macleman, 31 Mar 2016

Salon Business Plan: Grow your social media marketing using SMART goals

We recently looked at how using the SMART formula (Specific, Measurable, Attainable, Relevant and Time-bound) around KPIs can effectively help grow results and key business goals. Now, let’s take a look at how applying the same principle of setting SMART goals can help you to build and retain customers using the power of Social Media Marketing.

By Larissa Macleman, 16 Feb 2016

Salon Business Plan: Grow your salon revenue with SMART KPIs

If one of your goals this year is to grow your salon revenue, you need a Salon Business Plan.

By Alex Davies-Parmenter, 27 Oct 2015

4 Ways to Help Every Stylist Sell More Products

No one likes to be sold to, which can make increasing your salon product sales tricky. But if you teach your stylists to educate their clients, you'll have happier customers and higher sales.

By Alex Davies-Parmenter, 28 Aug 2015

Stop wasting your time doing too much admin

It’s often said that 20% of the work gets you 80% of the results, but where does admin fit into that equation?

By Alex Davies-Parmenter, 28 Aug 2015

Are you wasting time with your business admin?

Getting your business to run smoothly requires a lot of work behind the scenes, so it's no surprise that small business owners around the world spend 40% of their time on admin.

By Chris Sanders, 18 Aug 2015

Why it’s important to collect customer data

Imagine this scenario. Your salon needs a boost of new clients so you’ve spent hours of your time designing and writing an amazing direct marketing mailbox campaign, one that’s going to bring those customers through the door in their droves.

By Alex Davies-Parmenter, 16 Jul 2015

How to attract more clients to your salon

At one point or another, every business owner will set out to grow the number of customers that walk through their doors each month.

By Alex Davies-Parmenter, 30 Jun 2015

What do you do when friends ask you for freebies?

You wouldn't walk into a fashion store and expect to walk out with free clothes, so why do friends and family not get the idea?

By Alex Davies-Parmenter, 24 Jun 2015

Mo money, mo products: How to sell out your salon’s products

Instead of just selling haircuts and beauty treatments, salons often turn to retail products as a way to keep their clients happy and increase profit margins.

By Alex Davies-Parmenter, 19 Jun 2015

To move salon, or not to move

Things change in business all the time, as they do in life. Sometimes what negatively affects one sector can be a boom for another.

By Larissa Macleman, 12 Jun 2015

How team talk can boost your sales

Running a business requires you to use many skills, but the one that matters the most is communication with your team.

By Alex Davies-Parmenter, 30 May 2015

Why is the front desk so important?

The first place that people fail in many salons is at the front desk. Appearance in our industry is everything and YES, we do judge a book by its cover!