How to make a salon successful in 2024

Successful salon owners make it look so easy. How do they do it? What makes them so successful? Discover six easy steps to become a thriving beauty business owner.

1. Take care of yourself

If you don’t take care of yourself, you can’t expect to take care of anyone else. More than that, as a salon owner, your clients and staff will suffer if you’re not performing as best you can. Looking after yourself means getting enough beauty sleep, eating well, and making time away from work to do things you enjoy. When you take care of yourself, everyone benefits.

2. Keep it together

Being organised is about being realistic, like making time in a busy calendar for the things that need doing, because beauty salons don’t run themselves. Make time for specific tasks and stick to it. Your daily agenda should have time set aside so you can deal with meetings, business planning and other administrative tasks. Working in dedicated time blocks means you’re more likely to focus and get things done efficiently.

3. Invest time in your team

Any good leader knows that their team is the heart of the business. If your salon staff aren’t happy, clients are going to be affected. Good employee management means making time to support the needs of your salon staff and help them get on with their job. Train salon employees so they feel fit and able to do their job successfully. This will have a direct impact on customer satisfaction, creating loyal customers and ultimately building a successful beauty salon. Check out our guide on team building in your salon.

4. Automate to save time

We’re in an age where there are so many exciting and useful tools available to us, and a successful beauty salon manager uses this to their advantage. Harness the power of automation and use cloud-based software to make your work easier. Tech systems save both time and money by automating many of the things that take up valuable time. Train your salon employees as well, so you can split the workload and make

5. Inspire your employees

A stat from Forbes magazine suggests that 70% of employees are not engaged at work. What kind of knock-on effect do you think this has on clients? Investing time, money and energy into your employees will help keep them engaged and inspired. This might be through investing in their training and professional development, listening to their suggestions and ideas and implementing some of them.

6. Invest in your business

Running a successful salon business means investing in tomorrow, rather than spending everything you have today. Investing means protecting the future of the business, your team, your clients and yourself.

In the early days of having my business I thought profit was what I got to take home and spend on cool stuff. To my shock and horror, I later realised that my profit was also the stuff I had to put back into my salon business to grow. I had to use it to buy new things for the business and invest in the future of my business. If I took it all, there would be no tomorrow.

7. Maintain salon management skills

The beauty and wellness industry is ever-evolving. In order to ensure their business is thriving, salon owners have got to proactive when it comes to keeping their skills up to date. Good salon skills directly impacts the quality of salon services offered, the satisfaction of salon clients, and the sustainability of your salon.

Staying on top of the latest trends and techniques can give your beauty salon an edge and attract both new and existing clients. It’s not just about running a hair salon or a general beauty salon, but about creating an environment where clients feel valued and employees are motivated.

Effective salon management also means understanding the finances, managing overhead costs, and leveraging social media platforms for better client engagement.

By refining your skills and providing effective training to employees, salon managers can turn new clients into loyal clients, deliver high-quality services, and retain excellent salon staff.