3 easy ways to grow your following on Instagram

Known as one of the most popular social media platforms with over 200 million active users, a healthy Instagram account is a prolific asset to have in your marketing arsenal. Creating and leading a successful Instagram account can lead to instant recognition of your brand and an overall increase in your volume sales.

How do some Instagram accounts get to those high numbers you’ve always wanted to achieve? If you’re stagnating and just don’t know how to get those thousands and thousands of followers we’re talking about, here are 3 super simple ways we have used to grow Instagram brands and followings.

1. Post consistently

This may sound really obvious, but it’s essential to maintain a high posting frequency. Since Instagram is a social media platform that doesn’t actually choose what you see, you’ll have a higher chance of creating a bigger following if you post regularly. Your posts pop up in your potential fans’s feeds each and every day. If you post one or two days a wee, you’ll quickly be forgotten. It sounds crazy, but digital marketing is a cruel, cruel world.

This is simply because people get intrigued when they see something every day. They might not click on your profile today, but they will eventually. And if you’ve posted high-quality content, related to your industry, you will get followed, liked and commented on.

2. Use meaningful hashtags

I’ve seen so many great Instagram accounts turn out bust because of meaningless use of hashtags. Hashtags have been created for a reason and that is to organise content around a specific topic. This allows you to get your content to the right audience in a faster and easier way, by using relevant keywords to categorise the content by. Your part of the job is to do your research around which hashtags are right for your brand.

There are so many useful tools out there like Websta and Hashtagify that enable you to find relevant and trending hashtags regarding your topic. So before you get to slapping on all hashtags you can think of, first find the right hashtags for the image you’re posting.

Studies show that including up to 10 hashtags has a significantly larger impact on drawing in the right target audience, in good numbers. But be careful! Overdoing it with hashtags of all kinds can only lead to deterring your desired audience away from your brand, because they’ll get confused. If people can’t place you in a certain frame, and don’t know what you’re about, they’re most likely to run for the hills and never come back.

3. Follow like-minded profiles

I find this one to be the most rewarding. The key is to follow other people who post similar content like you, or are in the same industry as you. It’s great for networking and potential business development, but you must be wondering how this influences your following. It’s actually quite easy. All you need to do on a DAILY basis, is to follow likeminded people, and like their photo. But, not only one, show that you care. Go a little deeper and like two or three more photos.

This instantly shows the user that you’re really interested in them and in turn you’re likely to get followed back. Now, this isn’t a rule written in stone. But, it does drive attention and engagement pretty fast.